October 29–30, 2026 | Guangzhou, China
Every year, thousands of e-commerce entrepreneurs travel to China looking for products, suppliers, factories and new business opportunities.
But we believe a successful sourcing trip should give you more than a stack of catalogs and a phone full of supplier contacts.
You should leave with a better understanding of where e-commerce is going, which products are worth exploring, how your supply chain can improve, and who you can work with next.
That is why we are bringing CJEC Guangzhou 2026 to Guangzhou on October 29–30, 2026, during one of the city's busiest international sourcing periods.
For two days, we will bring together 100+ global e-commerce sellers, brands, suppliers, manufacturers, service providers and industry professionals for practical discussions, sourcing opportunities and face-to-face business connections.
For us, CJEC Guangzhou is about four simple things:
Source. Learn. Connect. Grow.
And this time, we want to do it where global e-commerce meets the supply chain directly.
In China.
Why We Are Bringing CJEC to Guangzhou
We organize CJEC events in different cities because every market offers something different.
In Miami, the conversation naturally moves toward North American e-commerce and brand growth.
In Antwerp, European logistics and cross-border commerce become more important.
In Belgrade, we explore emerging European opportunities and regional connections.
Guangzhou is different.
Here, the product itself moves to the center of the conversation.
Products are designed here.
Factories operate nearby.
Suppliers meet international buyers here.
Global trade happens here.
And during Canton Fair season, entrepreneurs from around the world are already traveling to Guangzhou to look for their next product, supplier or business opportunity.
So instead of asking international sellers to choose between attending an e-commerce conference and making a sourcing trip, we decided to connect the two.
Come to Guangzhou. Explore the Canton Fair. Meet suppliers. Join CJEC. Visit factories. Talk to the CJ team. Build relationships.
We want your trip to China to become more than a trade-show visit.
We want it to become a business journey.
CJEC Guangzhou 2026 at a Glance
| Event Information | Details |
|---|---|
| Event | CJ E-commerce Conference Guangzhou 2026 |
| Date | October 29–30, 2026 |
| Destination | Guangzhou, China |
| Format | Two-Day In-Person E-commerce Conference |
| Language | English |
| Expected Attendance | 100+ Global Attendees |
| 1-Day Pass | $79 USD |
| 2-Day Pass | $129 USD |
| Guest Benefit | Buy 1 Ticket, Bring 1 Guest Free |
| Audience | Global sellers, brands, suppliers, manufacturers and e-commerce professionals |
https://cjec.cjdropshipping.com/guangzhou-fall-october-2026/
The exact conference venue, daily schedule and arrival instructions will be shared with confirmed attendees once final arrangements are completed.
We Want to Connect E-Commerce With the Real Supply Chain
E-commerce often feels completely digital.
You open Shopify.
Launch an ad.
Receive an order.
Check analytics.
Send customer emails.
Optimize conversion rates.
But behind every online order is something very physical.
A product has to be manufactured.
It has to be inspected.
It needs packaging.
It needs inventory.
Someone has to pick and pack it.
A carrier has to move it.
Eventually, it has to arrive at a customer's door.
That physical side of e-commerce is why Guangzhou matters.
When you come to China, you are no longer looking at the supply chain through a dashboard.
You can meet the people behind it.
You can compare products.
You can discuss minimum order quantities.
You can explore packaging.
You can ask about customization.
You can evaluate suppliers.
You can understand what is realistically possible before promising something to your customers.
That is a completely different experience from scrolling through another supplier directory.
At CJEC Guangzhou 2026, we want to connect what happens on your store with what happens before the product ever reaches your store.
Why We Chose Canton Fair Season
There is another reason we chose late October.
The Canton Fair brings international buyers, suppliers and manufacturers together in Guangzhou and creates one of the most active business periods of the year for the city.
For international e-commerce sellers, this creates a unique opportunity.
You can explore multiple product categories.
You can meet manufacturers directly.
You can compare suppliers face to face.
You can discover manufacturing resources.
And you can begin conversations that may eventually develop into long-term supply-chain partnerships.
Our Guangzhou event page is built around this idea: instead of making CJEC a separate trip, we want you to combine the Canton Fair, CJEC Guangzhou, supplier meetings and potentially factory visits into one journey.
We see the trip in three parts.
First, discover products at the Canton Fair.
Then, connect and learn at CJEC Guangzhou.
Finally, go deeper through supplier, factory and business visits.
That combination is what makes Guangzhou different from every other CJEC destination.
What We Want You to Experience at CJEC Guangzhou
We do not want CJEC Guangzhou to become two days of sitting in a chair and listening to presentations.
We are building the event around practical conversations.
There are six areas we want attendees to explore.
E-Commerce Trend Sharing
E-commerce is changing quickly.
Customer acquisition is changing.
Social commerce is changing.
AI is changing daily operations.
Platforms are changing.
Customer expectations are changing.
And global sellers are becoming more sophisticated.
At CJEC Guangzhou, we will explore the changes shaping global e-commerce and what they mean for sellers preparing for 2027.
Our goal is not to chase every new trend.
We want to help sellers identify which trends deserve attention and which are simply noise.
Product and Sourcing Insights
Being in Guangzhou means we can talk about products differently.
We can go beyond asking:
“Is this product trending?”
Instead, we want sellers to ask better questions.
Can the supplier deliver consistent quality?
Can the product support customization?
What happens if demand increases quickly?
Can the packaging be improved?
What are the real fulfillment costs?
Does this product have enough margin for paid advertising?
Could it eventually become part of a recognizable brand?
CJEC Guangzhou will focus heavily on finding better products, comparing suppliers, reducing sourcing risks and building stronger product strategies.
For us, finding products is only the beginning.
Finding products that can support a business is much more important.
China Supply Chain: From Factory to Customer
One of our major conference themes is the China Supply Chain.
The conversation will focus on efficient sourcing and global fulfillment.
That means understanding what happens from the moment a product leaves a factory until the moment it reaches the customer.
Sourcing cannot be separated from logistics.
Logistics cannot be separated from customer experience.
And customer experience cannot be separated from brand growth.
If your supplier is unreliable, your advertisements cannot fix it.
If fulfillment is too slow, another discount will not create customer loyalty.
If inventory planning is poor, scaling advertising may actually make the problem worse.
This is why we want sourcing, fulfillment and growth conversations to happen together at CJEC Guangzhou.
Should You Hold Inventory or Continue Dropshipping?
This is one of the most common questions growing sellers eventually face.
At the beginning, dropshipping provides flexibility.
You can test products without purchasing thousands of units.
You can learn from the market.
You can stop selling weak products without being left with large amounts of unsold inventory.
But the situation changes when a product becomes stable.
Perhaps you are now processing hundreds of orders every month.
Your customer acquisition is predictable.
The product continues to sell.
Now stocking inventory may help improve processing speed, shipping efficiency, packaging options or unit economics.
But holding inventory also creates risk.
So the real question is not:
“Is dropshipping better than inventory?”
It is:
“Which model makes sense at my current stage?”
That is the kind of practical e-commerce discussion we want to create in Guangzhou.
Building Brands Through Shopify and DTC
Finding a good product is not the end of the journey.
For many sellers, it is the beginning.
Our CJEC Guangzhou conference topics include DTC & Shopify, with a focus on scaling brands through the Shopify ecosystem.
We believe more sellers are moving toward a hybrid model.
They may start with dropshipping to test demand.
Then improve fulfillment.
Add custom packaging.
Develop private-label products.
Build stronger content.
Improve retention.
Create bundles.
Build email flows.
Eventually, what started as a product becomes a brand.
That transition does not happen automatically.
It requires different decisions around product development, sourcing, marketing, operations and customer experience.
We want CJEC Guangzhou to help sellers understand that transition.
Product Trends Matter, but Product Strategy Matters More
Another major topic at CJEC Guangzhou is Trends & Product Selection.
We know how exciting it can be to discover a product that appears to be taking off.
But we also know that a viral product does not automatically become a profitable business.
A good product strategy has to consider more than popularity.
It must consider competition.
Margin.
Shipping cost.
Supply stability.
Customer need.
Content potential.
Return risk.
Customization.
Market size.
Repeat-purchase opportunities.
And whether your business has any realistic way to differentiate itself.
That is especially important when you visit a sourcing event with thousands of products around you.
The goal should not be to leave China with the largest number of products.
The goal should be to leave with better product decisions.
Meet the People Behind Global E-Commerce
One reason we continue to organize CJEC around the world is simple.
Business relationships are difficult to replace.
You can search for suppliers online.
You can message someone on WhatsApp.
You can join a Facebook group.
You can ask an AI tool a question.
All of these are useful.
But sometimes five minutes face to face tells you more than fifty emails.
At CJEC Guangzhou, we expect 100+ global attendees, including sellers, brands, suppliers and industry partners.
We want sellers to meet suppliers.
We want suppliers to meet brands.
We want creators to meet businesses.
We want service providers to meet merchants.
We want partners to meet one another.
And we want our own CJ team to meet more of the people we work with around the world.
That is why Operator Networking is not a side activity.
It is one of the core parts of the conference.
Meet the CJ Team in China
For international sellers who already work with CJdropshipping, Guangzhou also gives us an opportunity to have deeper conversations.
Online support is useful for solving individual questions.
Face-to-face meetings can go further.
You can talk to us about your current business.
Your products.
Your target markets.
Your order volume.
Your logistics.
Your packaging.
Your sourcing challenges.
Your expansion plans.
And what you want to build next.
The Guangzhou program gives attendees direct access to CJ's supply-chain expertise, including conversations around sourcing, logistics, warehousing, packaging and customized business solutions.
Instead of asking a general question such as:
“Can CJ help with sourcing?”
You can come to us with a real situation:
“We are already selling this product in Europe. We want better packaging, faster fulfillment and a more stable supplier before increasing advertising spend.”
That is where the conversation becomes useful.
Meet Chinese Suppliers and Explore OEM/ODM Opportunities
China sourcing is not only about purchasing ready-made products.
For growing businesses, the conversation can eventually move toward customization.
That may include private labeling.
Custom packaging.
Product modifications.
OEM manufacturing.
ODM manufacturing.
Or working directly with factories to develop something different.
Our Guangzhou event is designed to help sellers explore these possibilities and meet Chinese suppliers during the same journey.
Not every seller needs custom manufacturing.
And not every business is ready for it.
But when your sales volume and product strategy reach the right stage, having access to the right supply-chain resources can significantly change what is possible.
Our Conference Topics for Guangzhou
The current CJEC Guangzhou program is structured around several conversations that we believe will matter to global sellers going into 2027.
We will explore DTC and Shopify growth, ECOM 2027 trends, China's supply chain, CJ partnership opportunities, networking and business resources, and product-selection strategies.
These topics may look different on the surface, but they all connect.
A strong product needs reliable sourcing.
Reliable sourcing needs a functioning supply chain.
A good supply chain needs demand.
Demand needs marketing.
Marketing eventually needs a brand.
And businesses grow faster when they have the right partners.
That is the ecosystem we want CJEC Guangzhou to represent.
Meet the Speakers and Industry Operators
Our current event program includes speakers and operators covering areas such as global e-commerce trends, fulfillment, inventory strategy, scaling order volume and cross-border supply chains.
CJ Founder and CEO Andy is currently scheduled to speak about Global eCommerce Trends in 2027. The broader program is designed to bring together founders, platform leaders, operators and industry experts with practical experience across international e-commerce.
The speaker program may continue to develop as we move closer to October.
For us, the goal is not simply to put more names on a stage.
We want discussions that help attendees make better decisions after they leave.
Choose One Day or Experience Both
We know Canton Fair visitors often have busy schedules.
Some attendees will be meeting suppliers.
Some will be visiting exhibitions.
Others may already have factory appointments.
That is why we created two ticket options.
The 1-Day Pass costs $79 and allows you to attend either October 29 or October 30. It includes access to sessions on your selected day, seller and supplier networking, product-sourcing connections, opportunities to meet CJdropshipping and event partners, and lunch or dinner.
For attendees who want the complete experience, the 2-Day Pass costs $129.
It includes both October 29 and October 30, the full two-day conference program, more supplier conversations and matching, extended networking, additional time with sellers and partners, and lunch and dinner.
Both passes also include one benefit we particularly like:
Buy 1 Ticket and Bring 1 Guest Free.
One purchased ticket includes access for one guest.
So if you are traveling with a co-founder, colleague, partner or team member, you can experience CJEC together.
Turn Five Days in China Into a Business Sourcing Experience
For some visitors, two conference days will be enough.
Others want to go much deeper.
That is why we also created our One-on-One Business Service.
This is a five-day personalized business and sourcing package designed for international visitors who want dedicated support during their China trip.
The current package includes three days of business, factory, industrial-cluster and CJ company visits, followed by two full days of professional Canton Fair assistance.
We also provide dedicated English assistance for translation, supplier communication and business discussions.
The current package price is $1,999 USD.
This service is designed for people who do not simply want to see China.
They want to understand the business behind the products.
Build a Customized China Journey Around CJEC
Some visitors want to combine business with a broader China experience.
We understand that too.
If you are already flying halfway around the world, you may want to explore more than one city.
Our Customized China Journey allows visitors to combine CJEC Guangzhou, the Canton Fair, supplier or business visits and Chinese cultural experiences into a personalized itinerary.
Depending on the confirmed route, the journey can include domestic high-speed rail or flights, five-star hotel accommodation, an English-speaking guide, sightseeing, cultural activities and optional business visits.
The current initial deposit is $999 USD, with final pricing depending on the cities, duration, transportation, hotels and activities selected.
Every confirmed Customized China Journey also includes one complimentary CJEC Guangzhou 2026 ticket.
Eligible CJdropshipping users may also be able to use qualifying CJ Points to offset part of the customized travel package, subject to account verification and final campaign rules.
Why October Is a Good Time to Visit Guangzhou
Business is the main reason we selected this period.
But travel conditions matter too.
Mid-to-late October is generally more comfortable than Guangzhou's summer season, which makes it a practical time for moving between exhibitions, supplier meetings, factories and different parts of the city.
For international visitors, this creates an opportunity to combine several goals into the same trip.
Attend the Canton Fair.
Join CJEC.
Visit suppliers.
Tour factories.
Meet the CJ team.
And experience China.
That is exactly how we want people to think about CJEC Guangzhou.
Not simply as a conference ticket.
As a reason to build a more productive China trip.
Who We Want to Meet in Guangzhou
CJEC Guangzhou is built for people who are actively participating in e-commerce.
That includes Canton Fair visitors, dropshipping entrepreneurs, Shopify sellers, TikTok Shop merchants, DTC brands, product suppliers, manufacturers, agencies, platforms and international business service providers.
You do not need to run a huge company.
You do not need thousands of daily orders.
And you do not need to already work with CJdropshipping.
What matters is that you are interested in products, e-commerce, sourcing, international business or building stronger commercial relationships.
We want the room to include people at different stages.
A new entrepreneur searching for a first product.
A growing Shopify seller improving fulfillment.
An established brand searching for a manufacturer.
A supplier looking for international clients.
An agency looking for partnerships.
An operator trying to understand where e-commerce is heading next.
Those different perspectives make the conversation better.
How We Recommend Preparing for CJEC Guangzhou
If you are traveling to Guangzhou, come with a purpose.
Do not wait until you enter the conference to decide what you need.
Think about your biggest business bottleneck before you arrive.
Maybe you need a new product category.
Maybe you need a more reliable supplier.
Maybe your shipping time is too long.
Maybe you want custom packaging.
Maybe you are considering inventory.
Maybe you want to expand to another country.
Maybe you are ready to move from dropshipping toward private labeling.
The clearer your question is, the more useful your conversations will become.
For example, instead of saying:
“I'm looking for suppliers.”
Try:
“We currently sell 800 units a month in the U.S. and Europe. We need a supplier that can support custom packaging and stable production as we scale.”
Now the conversation has context.
And context is what turns networking into business.
Do Not Come to China Only to Collect Business Cards
This may be the most important advice we can give.
A successful sourcing trip is not measured by the number of contacts you collect.
You could leave with 200 supplier contacts and still have no idea which one is right for your business.
Instead, focus on quality.
Understand what the supplier produces.
Ask about production capacity.
Discuss quality standards.
Understand customization options.
Talk about lead times.
Compare communication.
Think about whether the relationship could still work if your business becomes ten times larger.
The same rule applies at CJEC.
You do not need to meet everyone.
You need to meet the right people.
This Time, Meet Us in China
CJEC has allowed us to meet entrepreneurs in different parts of the world.
But Guangzhou gives us an opportunity to show another side of global e-commerce.
The side behind the store.
Behind the advertisement.
Behind the checkout page.
The products.
The factories.
The suppliers.
The warehouses.
The logistics.
The people who make global commerce possible.
On October 29–30, 2026, we want to bring these worlds together.
Come to Guangzhou to explore products.
Come to understand China's supply chain.
Come to meet sellers from other markets.
Come to learn what is changing in e-commerce.
Come to discuss your business with our team.
Come to meet potential suppliers and partners.
And if you are already traveling to China for the Canton Fair, turn that trip into something bigger.
Source products.
Learn from operators.
Connect with people.
Grow beyond borders.
This October, we'll meet you in Guangzhou.
CJEC Guangzhou 2026
October 29–30, 2026
Guangzhou, China
Connect. Learn. Source. Grow Beyond Borders.